Dansac NovaLife TRE Black Pouch Wins Prestigious Design Award

The Dansac NovaLife TRE Black Pouch has been honored with a prestigious 2025 GOOD DESIGN® Award from The Chicago Athenaeum Museum of Architecture and Design and The European Centre for Architecture, Art, Design and Urban Studies—recognition that places it among the world’s most forward‑thinking innovations in product design.

Since its founding in 1950, the GOOD DESIGN program has become a global symbol of excellence, celebrating products that elevate everyday experience through purposeful, human-centered design.

In medical devices, design has traditionally centered on functionality, safety, and clinical performance - especially in stoma care, where skin health, leakage prevention, and fit are vital. But today’s consumers and clinicians expect more. Design must also consider emotional well‑being, personal identity, and environmental impact. The NovaLife TRE Black Pouch exemplifies this shift, combining trusted clinical performance with dignity, personal expression, and greater sustainability.

At its core is the advanced TRE skin barrier technology that is engineered to address the key needs and concerns of clinicians and users. It’s unique super absorber technology absorbs moisture significantly faster than traditional hydrocolloids, forming a dry-lock gel when in contact with moisture. Additionally, to protect skin against leakage, it swells to maintain a strong, secure seal—even in challenging, high‑moisture conditions. This helps support healthier peristomal skin, and deliver dependable, comfortable wear every day.

Yet performance is only part of the story. People living with a stoma want products that fit seamlessly into their lives—solutions that feel discreet, stylish, and normal. The NovaLife TRE Black Pouch was created in direct response to these needs. Its elegant black design helps the pouch blend naturally into daily routines, much like clothing or eyewear, reducing visibility and enhancing confidence. Users consistently share how choosing a black pouch helps them feel more like themselves and more in control.

The pouch also reflects Hollister’s growing commitment to environmental responsibility. Made from non‑woven polypropylene rather than traditional woven PET, it reduces water and energy use, generates less waste, and offers a lower carbon footprint, all while remaining recyclable. It’s a meaningful step toward more sustainable healthcare solutions.

“The NovaLife TRE Black Pouch is more than a product. It’s a thoughtful response to real human needs - clinical, emotional, and environmental. It proves that great design in healthcare doesn’t ask users to choose between function and feeling. It delivers both,” said Mandie Smart, Senior Director Global Marketing, Ostomy. “The GOOD DESIGN award recognizes not only its innovative technology and design, but also the values shaping the future of healthcare: security, simplicity, sustainability, and self-confidence.”